Social Media Strategy

Develop an Editorial Calendar

A key aspect to success in social media is to develop an editorial calendar for the ensuing month. Decide on a theme or focus for the month, think about relevant content, and map out when and what you will post each day to each platform.

Start with just one or two posts, at least five days a week (nothing to stop you adding them on weekends – it may even set you apart.) Allow for some spur-of-the-moment posts on relevant issues. If possible, time your posts to go out when your audience is likely to be on the network. Continue reading